Job Detail
Marketing Department Manager (FMCG / Modern Trade) (90K–120K) (SDG-96272)
ผู้จัดการฝ่ายการตลาด (FMCG / Modern Trade)
<Job Responsibilities>
- Plan strategic direction, objective and implementation plan to drive business growth by >35%
- Strengthen product portfolio and develop NPD strategies by cooperating with R&D team > 30%
- Be responsible for all marketing procedure to achieve brand mission and business goals> 20%
- Lead team to strengthen brand equity & implement marketing activities to build brand awareness> 15%
- Identify strategic direction, objective and implementation plan to drive business growth
- Be responsible for all marketing procedures to achieve brand mission and business goals
- Develop a Brand value proposition to create sustainable growth and strengthen Brand essence
- Strengthen brand equity & implement marketing activities to build brand awareness & sales achievement
- Engage and work with regional team in defining & implementing product strategy, brand strategy and communication strategy
- Prepare annual brand plan to achieve the business goal
- Strengthen product portfolio and develop NPD strategies by cooperating with R&D team
- Manage product and price strategy to increase incremental sales by cooperating with R&D & sales team
- Conduct research with regional team to study attitude & usage of consumers
- Review brand performance and evaluate marketing campaign to identify key learning & counter measure
- Cooperate with creative agency & media agency to strengthen brand through all marketing communication & activities
- Develop communication concept and packaging concept to satisfy consumer satisfaction
- Monitor & analyze sales performance, market situation, competitors and consumer behavior trend in order to find the triggers & barriers for business
- Manage & control marketing BG to deliver cost effectiveness
- Explore the new way for profitability growth
- Cooperate with internal team such as sales, R&D, purchasing, accounting and HR to achieve business objective
- Involve channel activities to synergize plan for effective execution and stimulate sales
- Coach & develop team to meet company’s goal
- Receive issues, problems, complaints & suggestions about food safety from subordinates and solve the problem step by step
<Necessary Skill / Experience >
- Thai nationality , Male, Female , age 35 - 40 years old
- Bachelor/Master's degree in Marketing or related field
- Experience in FMCG of at least 8 years as a Marketing Manager in the food industry or dairy product
- 5 years in Manager level
- Good command of English and communication skills (Chinese President)
- Can travel aboard in occasionally [approx 2 times/year, China Head Quarter]
<Details>
- Brand management skill
- Strong relationship-building and leadership skills
- Strategic skill- Strong analytical skill, creative thinking
- Communication & project management skills
<Preferable Skill / Experience >
- Ice-Cream, Milk, Yogurt industry
Language Skill
English level : Conversational
Japanese level : None
Workplace Area: Pathum Thani
Working Hour: 8:00-18:00(Mon - Fri (8:00 - 17:00 for Friday), flexible for visiting clients, according to company's regulations)
About the Benefits
90,000–120,000THB
About the company
Product & Service: Ice-Cream, Milk, Yogurt
Business Type: Food / Beverages
