Job Detail
*Strategic Product Development Manager – FMCG (80K – 120K)
• Create new products from concepts in ice cream and bakery
• Lead new product commercialization process for the Thai market, including product positioning and promotional strategies.
• Identify new category, consumer, and competitive trends and make recommendations for action plans and programs based on key learnings, both immediate and longer term.
• Analyze data to evaluate product performance and optimize KPIs
• Contribute to strategy implementation across our international markets
• Work closely with the New Product Development team to coordinate product vision, product development, market testing, pricing, and manufacturing
• Establish priorities and strategic direction for all marketing activities, including advertising, promotions, packaging, sales, and shopper marketing.
• Work with Sales to create and execute sales plans for key customers to significantly grow market share and product distribution while improving customer profitability.
• Launch new categories on top of ice cream, bakery, and milk.
• Other duties as assigned.
Working Hour: 9:00-18:00 (Mon-Fri, *Working at Prachinburi would be necessary, probably at least four days/week)
• Age 25-35 years
• Bachelor's degree in Business, Science, or Engineering (or equivalent) from a top-tier university and a proven record of excellent academic performance.
• Experience in new product commercialization in the food and beverage or FMCG industry would be a bonus.
• Capable of successfully attracting new customers and channels to drive growth by utilizing insights and unique product features (flavors, packaging, etc.)
• Have at least 3 years of experience in strategic product development/product marketing roles or data analytics
• Have strong analytical skills, including translating data-heavy projects into a digestible format keeping in mind the audience
• Have a detail-oriented mindset and the ability to spot minute details that others miss
• Have strong project management skills, and the ability to manage priorities simultaneously and meet time-sensitive deadlines
• Have the ability to present recommendations to the Senior Management Team
• Comfortable in the fast-paced, demanding, and analytical environment
• A great communicator and team player who thrives in an international team
• Communication skills to Interact with various management levels (Thai) and the Fund (different nationalities with English as working language) – native in the Thai language and fluent in English (both written and oral) are essential
• Passion for growth mindset with the PE-backed high growth company
• Good PowerPoint and Excel skills
• No need direct experience. Smartness and leadership are more important is preferable
• Consulting background is preferred is preferable
• Commuting to or staying in Prachinburi required (related expenses borne by the Company)
• After that, this role provides flexibility to work in a hybrid environment of home and our Prachinburi Office (but ideally at least 4 days per week in Prachinburi)
• Approximately [10-20] % travel required, generally within Thailand
