Job Description
Main Responsibilities:
1. Managing CRM strategy and customer journey
- Planning and delivering CRM strategies encouraging customer retention and attracting new customer
- Developing CRM strategy align with local marketing calendar and market situation
- Setting annual KPI with HQ and following up global CRM promotion
2. Including and promotion brand loyalty program
- Operating brand Membership program and activating membership app
- Developing local customer membership benefits (e.g. Membership collaboration, alliance program etc.)
- Promoting membership campaign (e.g. point promotion, empty bottle campaign, sales promotion)
- Incubating customer local new touch channel and operating & managing contents existing channel (SMS/E-DM/DM)
3. Analyzing and Utilizing database
- Analyzing customer data and checking, reviewing customer needs (e.g. Top sales products, linked sales, basket size, wake up customer etc.)
- Applying to next sales strategy to meet customer needs and sales target
- Renewing customer’s information regularly for correct targeting
4. Others
- Setting POS system related customer promotion and membership promotion error
ESSENTIAL REQUIREMENT
- Has over 2 ~ 3 years of experience of marketing or strategic planning job
- Experience in customer big data and brand membership program
- Has strong project management skills and insight for analyzing customer data
- Has Technical interests with a business oriented mindset
- Education Background: Business administration, Statistics, and any other major
PREFERABLE REQUIREMENT
- Speaking Korean is an advantage.
- Accurate budget planning & campaign management
- Excellent writing skill
- Can work independently