Job Detail
Brand Manager (Health&Wellness)(60K-85K)(SDG-27242)
Job Responsibilities
Strategy & Communication30%
Business analysis, consumer understanding, retailer understanding, competitive tracking and analysis and development of specific insights.
Lead and manage strategic and tactical marketing plans to drive overall brand growth and business objectives, including messaging and strategy as well as media plan development and execution
Work collaboratively with team to create and manage marketing communication plan for brands from strategic direction to execution and budget management and evaluation
Gain a deep understanding of customer experience and needs, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive profitable growth
Work effectively with advertising agency and distributor to implement and monitor effective A&P spending-media, promotions, public relations and event marketing
To achieve sales target and cooperate cross functional such as sales promotion and others function related as marketing concerned
Formulate local-specific sales and marketing programs
Manage brand P&L and improve spend efficiency
New Product30%
Lead in portfolio management & develop NPDs that satisfy consumer needs as well as company's benefit
Develop NPD concept and product formulation and price strategy
Utilize consumer-driven insights to drive short and long term growth of the brands
Translates insights into profitable product innovations
Develop NPDs along with go-to-market strategies
Develop TVC, POP and OOH Media and other tools to support sales team
Market Analysis20%
Analyze market trend, competitors’ strategy, activities, and performance in order to develop brand winning strategy
Analyze competitor data
Identify opportunities in markets where there are unmet needs
Market Research10%
Brief research project and supervise on discussion guide and questionnaire, observe fieldwork etc
Analyze the effectiveness of communication campaign as POP, OOH Media, digital/social media/tools, etc
<Necessary Skill / Experience >
Thai nationality, Male/Female, 33-35 years old
Master Degree in Marketing /Business or related field.
At least 7 years of working experience in Brand Management with FMCG or Food
Experience of NPD development (FMCG Good or beverage business only)
Strong commercial and research
Good analytical, creative, initiative, proactive and self-motivated
Demonstrated leadership, collaborative, communication and negotiation skill
Good command in computer literacy and English
Ability to effectively work under tight deadlines, multi-tasking and manage projects independently
<Preferable Skill / Experience>
Japanese speaking is advantage
Languages skills
English: Conversational Level
Japanese: None
Workplace Area: BTS Chidlom,Bangkok
Working Hour: 7:30-16:15(Mon-Fri)
About the Benefits
Salary: 60,000–85,000THB
About the company
Products: Frozen food / Ice cream / Beverage
Business Type: Food / Beverages
