Job Description
<Job Responsibilities> 1. Campaign Monitoring & Performance Analysis • Supervise all marketing campaigns implemented by partners (digital, branding, PR, events, etc.). • Review campaign KPIs: impressions, CTR, CPC, CPL, engagement, lead quality, and conversion performance. • Analyze campaign effectiveness across different channels and vendors; identify opportunities to optimize ROI. • Consolidate reports and provide data-driven insights to the Team Leader for strategic decision-making. • Ensure campaigns are aligned with brand strategy, project timeline, and messaging. 2. Budget Tracking & Cost Monitoring • Track and record campaign budgets, spending per vendor/ category and activity. • Identify budget discrepancies, and overspending risks, and recommend cost-saving measures. • Maintain organized budget tracking reports for monthly and quarterly review. • Support the Team Leader in preparing cost-performance summaries for leadership. 3. Creative Production Supervision • Coordinate with partners to ensure timely production of: - Project brochures, sales kits, POSM, and event materials. - Project introduction videos, animation clips, and teaser campaigns. - Visuals: 3D renderings, lifestyle shoots, branding visuals. - Any OOH and advertisements. • Review creative outputs to ensure consistency with brand guidelines and high-quality execution. • Track content production timelines and facilitate feedback/approval processes across departments. • Ensure all materials are version-controlled, archived, and accessible for use across sales and PR teams. 4. Cross-functional Collaboration • Collaborate with internal teams (Sales, Design) to gather up-to-date project content. • Align messaging across different campaign assets and ensure the brand tone is consistent. • Assist the Team Leader in preparing strategic presentations and proposals for campaign optimization. • Assist the Team Leader in supervising the Mock-up Units and working closely with related partners (technical, property management, decoration vendors, receptionist, security, housekeeping,...) to ensure the Mock-up Units are running smoothly.
Job Requirement
<Necessary Skill / Experience > ・Education: Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field. ・Language: English - Business Level ・Experience: - Minimum 3 years of experience in marketing campaign execution, performance analytics, or creative project management. - Experience working with external agencies, preferably in real estate, creative production, or advertising. ・Skills & Competencies: • Solid understanding of digital marketing KPIs and reporting tools. • Familiarity with budgeting and quotation analysis. • Strong attention to detail with an aesthetic eye for branding and creative output. • Excellent project management, time management, and cross-functional coordination skills. • Proficient in Excel, PowerPoint, and tools like Google Analytics, Meta Ads Manager. • Strong communication skills – both verbal and written in English and Vietnamese. • Will be based in the Hanoi Office, but business trips to Hai Phong (3-4 times per month). ・Personal Attributes: • Proactive and self-motivated with strong ownership of assigned tasks. • Able to multitask and manage deadlines under pressure. • Analytical mindset with the ability to turn data into insights. • Team player with a positive attitude and continuous improvement mindset.