Job Description
<Job Responsibilities> - Plan and execute integrated marketing campaigns (both online and offline), ensuring all communication activities align with business goals and drive measurable sales results - Develop strategic communication approaches that effectively influence purchasing decisions, while continuously monitoring market trends and competitor movements - Analyze customer insights, behaviors, and unmet needs through research methodologies and social listening tools - Create and develop innovative, engaging, and scroll-stopping content across multiple channels, transforming creative ideas into measurable business outcomes - Manage timelines and ensure quality of content production across Social Media, Marketplace platforms, and Offline Media (e.g., POSM, events), including coordination with influencers, KOLs, and external partners - Track and analyze campaign performance data, and optimize strategies in real time to achieve defined KPIs and business objectives - Collaborate closely with cross-functional teams such as Content, Ads, Sales, and external partners to ensure alignment and effective execution - Plan and implement CRM strategies to retain existing customers, drive repeat purchases, and enhance customer journeys across all touchpoints
Job Requirement
<Necessary Skill / Experience> - Bachelor's degree in Marketing, Business Administration, Economics, Management, or related fields - Minimum 4 years of experience in Marketing, E-commerce, Communication or related fields such as Performance Marketing, Brand Marketing, Digital Marketing, or Media Planning from IT Gadget industry. - High-level conversational English to communicate with internal and external stakeholders <In details> - Strong understanding of business dynamics, market landscape, competitors, and emerging trends - Proven experience in using social listening tools or conducting consumer research - Strong analytical skills with ability to interpret data, ROI, and optimize campaign performance - Highly motivated, able to work well under pressure, and capable of solving problems effectively - Demonstrates leadership potential and motivated to grow into management-level career <Preferable Skill/ Experience> - Experience in E-commerce or Marketplace platforms will be a strong advantage