Job Description
<Job Responsibilities> Strategic Vision ● Assist in the strategy development process to allow establish the appropriate framework for subsequent teams to make suitable contributions to the client project ● Develop a solid foundation of relevant client industries, researching historical and up-to-date current trends to establish the appropriate strategic direction and plan ● Perform in-depth research into cultural trends, opportunities, and appropriate competition to guide strategic recommendations and frameworks ● Spearhead market research to establish detailed consumer profiles that provide information into local consumer behaviors, attitudes, lifestyle, and other relevant insights ● Deep familiarization of client brand, operations, and performance to evaluate the best ways to deliver proposals and strategic thinking to ensure success ● Conduct creative brief writing process and take lead on strategic thinking for client campaigns ● Assist creative team to ensure alignment to established strategic vision ● Devise and execute on integrated planning sessions and brainstorms with necessary constituents to land on the most comprehensive strategy ● Create brand planning frameworks that are based in client brand positioning and messaging to achieve required objectives Marketing Execution ● Develop and implement marketing campaigns across various channels (digital, social media, email, etc.) ● Guarantee all marketing materials and communications align with brand identity and messaging ● Implement strategies to achieve stated and stretch brand goals by optimizing resources and taking advantage of precise timing ● Be comfortable in supporting on presentations highlighting strategy and execution efficacy ● Generate trust from the client in all aspects of strategy and marketing execution Team Development ● Collaborate with other external teams to ensure alignment and achievement business goals ● Build and maintain strong relationships with key stakeholders ● Provide proactive solutions to address client’s challenges and issues ● Work with Accounts and other teams to provide mentorship and motivation in running an efficient and successful project
Job Requirement
<Necessary Skills / Experience> - Bachelor's degree in Marketing, Business, or a related field - 4–7 years of experience in marketing and strategy development at a marketing agency in Thailand or Asia. - Experienced in supporting automotive industry clients - Business-level English (to communicate with reporting line, team, and clients) - Strong experience in marketing strategy, campaign planning, research, and data analysis. - Good understanding of market trends, consumer insights, and business growth. - Experienced in developing and presenting strategic plans and campaign ideas. - Able to lead workshops and work with different teams to develop new ideas. - Strong communication and teamwork skills with a creative and growth-oriented mindset. <Preferable Skill/ Experience> - Chinese is a plus - Expereince in Chinese or Korean companies