Job Description
<Job Responsibilities> - Plan, create and publish content on Facebook, LINE Official Account (LINE OA) and WeChat, following a content calendar to raise brand awareness and drive engagement. - Monitor and respond to messages, comments and inquiries on all social media channels in a timely manner, and escalate issues to the relevant teams when needed. - Write and coordinate marketing content such as posts, broadcast messages, rich menus, banners and other communication materials that align with the marketing strategy. - Support day-to-day marketing operations, including setting up campaigns and promotions, scheduling broadcasts, maintaining account settings and information, and preparing marketing materials. - Coordinate with internal departments and external agencies to ensure marketing campaigns meet objectives. - Track and analyze channel performance (e.g., reach, engagement, followers, click-through), prepare regular reports, and recommend improvements to supervisors. - Coordinate with outsource - Perform other tasks as assigned.
Job Requirement
<Necessary Skill / Experience> - Bachelor's degree preferably in Marketing, Communication, Business Administration or other related field - At least 3 years of experience in social media or digital marketing (Line and Facebook) - Hands-on experience with Facebook Business Suite / Meta Ads Manager, LINE OA Manager - Conversational High in English (for communicate with expact and create content) - Ability to work in a fast-paced environment and manage multiple projects - Creative thinking and passion for staying ahead of industry trends - Computer literacy in Microsoft Office (Excel, Access) and basic design tools (e.g., Canva) <Preferable Skill/ Experience> - Hands-on experience with WeChat Official Account - Experience in related industrial sector preferred - Ability to handle crisis communication effectively is preferred