Job Description
<Job Responsibilities> - Conduct market research to support project investment decisions, analyzing competing projects, sales performance, successful products, pricing, customer demand, and market trends before land acquisition - Provide evidence explaining why the proposed project should or should not proceed - After acquisition, conduct more detailed research to refine the product concept, pricing, target customers, and positioning - Define target customer and market positioning together with Sales and relevant teams, clarifying target audience, customer needs, competitive advantages, and positioning strategy - Continuously refine assumptions based on market data, customer feedback, and sales results - Build and improve lead-generation process through online and offline marketing activities - Directly set up, operate, monitor, and optimize Meta advertising campaigns including objectives, target audiences, budgets, and advertisements - Track leads from initial contact through appointment, site visit, and booking, identifying drop-off points - Work with Sales to improve conversion results - Create artwork and marketing materials for campaigns, social media, sales activities, and events - Develop marketing plans, content, and schedules - Direct agencies and vendors when external support is required - Ensure all materials are accurate, brand-consistent, and compliant with applicable requirements - Monitor marketing budget utilization, campaign costs, lead sources, conversion results, and ROI - Regularly report performance, risks, findings, and recommended actions to management - Reallocate or stop spending when results are insufficient
Job Requirement
<Necessary Skill / Experience> - 5+ years of marketing experience in real estate, property development, or closely related industry - Working-level English for cross-team communication - Conversational-middle level English to communicate with Japanese management - Hands-on experience with Meta/Google Ads, GA4, CRM or lead management systems - Hands-on experience in campaigns including paid social/search, content, and offline promotions - Comfortable using design tools such as Canva/Adobe for basic edits <Preferable Skill/ Experience> - Graduate from a top university