Job Description
[ Communication Marketing ] • Be responsible for all aspects of marketing plan, Promotion, Branding, Advertisement, Pricing etc • Work closely and manage distributors • Other assigned tasks [ New Product Development ] • Develop NPD concept and product formulation and price strategy • Develop NPDs along with go-to-market strategies • Determines customers' needs and desires by specifying the research needed to obtain market information • Lead in portfolio management & develop NPDs that satisfy consumer needs as well as company's benefit • Plan new product development into the market to keep up with the growth of business • Develop effective marketing and communication plans to launch/ promote NPD and promotions • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes • Manage FDA and Healthier Choice process • Work closely with Singapore and JP HQ
Job Requirement
<Necessary Skill / Experience > - At least 5 years' products marketing experience in food and beverage industry (Not HORECA) - Communication Marketing or New Product Development (NPD) experience - Business level English <Preferable Skill / Experience > - Experience to manage FDA process - Experience to work closely with Regional HQ and HQ in international company - Interests in their products