Job Description
<Job Responsibilities> - Develop and implement marketing strategies for new and existing products and retail locations. - Collaborate with merchandising, sales, operations, and product teams to align marketing plans with business objectives. - Conduct competitive market analysis, customer insights gathering, and trend forecasting to inform campaigns. - Plan and execute end-to-end marketing campaigns, including launches, promotions, in-store activations, and seasonal events - Work with teams to develop marketing materials and content e.g. POP materials, signage, and promotional guidelines etc. - Develop localized marketing toolkits and strategies to drive footfall to physical stores - Partner with CRM and digital teams to maintain consistent brand messaging across all channels. - Manage marketing budgets for assigned products and stores. - Monitor campaign performance using KPIs such as sales uplift, traffic, conversion rates, and engagement. - Prepare reports and present campaign outcomes and insights to senior leadership.
Job Requirement
<Necessary Skill / Experience > - Bachelor’s degree in Marketing, Business Administration, or a related field. - At least 5 years of relevant experience in Marketing, ideally within retail, FMCG, consumer goods, or multi-store environments. - Proficient in tools such as Adobe, Google Analytics, POS data systems, and Microsoft Office. - Experience working in a multi-location retail brand or product-centric organization, with a solid grasp of loyalty programs, shopper insights, or retail analytics. - Conversational High Level in English for communication with customers <Detail> - Proven ability to think strategically with strong commercial acumen and a data-driven mindset. - Excellent project management, communication, and stakeholder engagement skills. - Strong leadership capabilities with the ability to coordinate across cross-functional teams. - Creative mindset with a keen eye for branding, retail storytelling, and consumer engagement. <Preferable Skill / Experience> - Have experience in a Community Mall/Department Store - Can start working immediately