Job Description
<Job Responsibilities> - Develop and execute digital marketing and performance marketing strategies across multiple premium brands. - Manage and optimize Meta Ads campaigns at scale, including 30+ concurrent campaigns. - Own digital media planning, budget allocation, campaign setup, optimization, and performance tracking. - Monitor and analyze key performance metrics including ROAS, CPL, CPS, conversion rate, and overall campaign ROI. - Manage and optimize digital presence across major marketplace platforms including Shopee, Lazada, and TikTok Shop. - Develop and manage LINE marketing activities, including campaigns and customer engagement. - Support digital marketing activities for new product launches, promotions, and brand campaigns. - Coordinate with the Marketing Manager to translate overall brand strategy into effective digital campaigns. - Brief creative teams/agencies on campaign requirements, key messages, formats, and performance objectives. - Work with external agencies and internal stakeholders to ensure timely campaign execution. - Conduct ongoing testing and optimization to improve campaign efficiency and conversion. - Prepare performance reports and provide actionable insights and recommendations. - Stay updated on digital marketing trends, platform developments, and consumer behavior.
Job Requirement
<Necessary Skill / Experience> - At least 3 years of experience in Digital Marketing / Performance Marketing in any industry - Strong hands-on experience with managing and optimizing paid media campaigns - Demonstrated results with measurable KPIs such as ROAS, CPL, CPS, conversion rate, and/or revenue generated - Hands-on experience with Shopee, Lazada, TikTok Shop, or similar marketplace platforms - Conversational High-level English (Internal/ External communication) <Preferable Skill/ Experience> - Supervisory or management experience with subordinates - Experience managing multiple brands or product categories simultaneously - Experience in automotive, motorcycle, motorsport, lifestyle, premium, luxury, or consumer brands - Experience supporting new product launches - Experience working with creative agencies or external digital marketing partners