Job Description
<Job responsibilities> - Support the Managing Director in strategic initiatives, especially in new product development and marketing. - Develop and implement strategic plans by product category for both B2C and B2B markets. - Analyse P&L (Profit and Loss) and sales performance to monitor and control the marketing budget. - Oversee and manage cross-functional teams, including marketing, trade marketing, design, and shop operations. - Coordinate with internal departments and external partners to ensure aligned execution of business plans. - Lead and manage new product development projects for the domestic market in Thailand and selected ASEAN countries such as Singapore and Malaysia. - Collaborate closely with Japan headquarters and China factory teams to align product development with market needs. - Support the Sales team by preparing sales proposal materials and marketing communication plans for New Product Development presentations. - Plan and execute marketing campaigns, product launches, and promotional activities. - Guide trade marketing efforts in areas such as POP materials, in-store displays, promotion pricing, and on-ground event execution. - Ensure effective marketing execution from product launch to sustained market performance. - Monitor and conduct market research to gather insights on competitors, market size, trends, and consumer behaviour. - Analyse data to identify business opportunities and support strategic decision-making. - Develop and analyse performance of social media (SNS) marketing initiatives. - Ensure alignment of digital content with brand positioning and business objectives. - Guide and support the designer's tasks and set up the project schedule. - Manage external agencies and partners to ensure quality and performance. - Evaluate agency output and provide direction to align with company strategy. - Perform other tasks as assigned by the Managing Director, including special projects and business development initiatives.
Job Requirement
<Necessary Skill / Experience > - Bachelor’s degree or higher. - At least 3 years of experience as a Leader, Assistant Manager, or Manager in marketing or sales within the retail or trading business. *Experience with any product category is acceptable. - Conversational high in English and Japanese (JLPT N2 or higher) for meetings and reporting to the Japan Headquarters and internal. <Details> - Ability to work in a fast-paced environment and under pressure