Job Description
<Job Responsibilities> 1. Brand Strategy & Architecture - Develop brand positioning, architecture, communication strategies, and guidelines aligned with business goals. - Analyze brand health, consumer insights, market trends, and competitors to strengthen brand credibility, trust, and consistency across all channels. 2. Integrated Campaign Planning & Execution - Plan and execute omnichannel, full-funnel campaigns aligned with product launches, promotions, and sales targets. - Manage timelines, budgets, responsibilities, and KPIs; monitor performance and optimize future campaigns. 3. Product & Portfolio Management - Define product positioning, target consumers, pricing, and growth strategies; analyze portfolio performance and develop hero SKUs. - Collaborate with R&D, Science, Medical, and NPD teams from concept validation to launch, including go-to-market strategies and product format optimization. 4. Commercial & Data Management - Analyze sales, gross margin, P&L, CAC, LTV, repeat rate, conversion, and SKU performance to drive strategic decisions. - Optimize marketing budgets, pricing, and channel consistency while protecting brand value and margins. - Monitor competitors and benchmark key players in the Health & Wellness category. 5. Team Leadership & Cross-Functional Management - Lead and develop the Marketing Communications team through goal setting, task delegation, performance tracking, and coaching. - Set business-driven KPIs beyond engagement metrics and improve briefing, creative thinking, project management, and campaign execution. - Coordinate cross-functional teams across marketing, digital platforms, trade, CRM, and NPD to ensure effective execution. - Manage agencies, production houses, research partners, and external vendors to meet quality standards and deadlines. - Align cross-functional objectives and resolve issues quickly to keep campaigns on track and achieve business goals. 6. Regulatory & Brand Governance - Collaborate with NPD and R&D to validate product claims and advertising messages. - Ensure all communication materials comply with Thai FDA ( อย.) regulations. - Streamline review processes while maintaining accuracy, credibility, and brand standards.
Job Requirement
<Necessary Skills / Experience> - At least 7–10 years of experience in Brand Management, Integrated Marketing, or Portfolio Management. - Experience in FMCG, Consumer Healthcare, Dietary Supplements, Health & Wellness, or related industries. - At least 3 years of direct people management experience, preferably leading Brand, Content, Creative, or Marketing Communications teams. - Proven experience in planning and managing full-funnel campaigns, from brand awareness to conversion and repeat purchases. - Good understanding of omnichannel marketing and channel conflict management between E-commerce and traditional trade. - Ability to analyze P&L, profit margins, CAC, LTV, repeat purchase rates, and SKU-level sales data. - Strong project management skills, with the ability to manage multiple campaigns, cross-functional teams, and deadlines simultaneously. - Familiarity with Thai FDA regulations for dietary supplements, or the ability to learn regulatory requirements quickly. - Strong communication and presentation skills in both Thai and English.