Job Description
<Job Responsibilities> • Product Strategy and Planning - Develop and execute the product roadmap for projector products, considering market trends, customer needs, and technological advancements. - Conduct market research, competitor analysis, and gather customer feedback to identify opportunities and gaps in the market. - Collaborate with cross-functional teams (marketing, sales) to define product requirements and prioritize features. • Product Development and Launch - Lead the end-to-end product development lifecycle from concept to launch, ensuring adherence to timelines and quality standards. - Coordinate with marketing and sales to develop Go-to Market strategies, product positioning, pricing strategies, and promotional activities. • Market Analysis and Optimization - Continuously monitor market trends, customer feedback, and competitor activities to identify areas for product improvement or new opportunities. - Analyse sales data, customer surveys, and other metrics to make data-driven decisions for product enhancements or feature updates. - Propose and implement strategies for product optimization, pricing adjustments, or feature additions based on market feedback. • Performance Measurement and Reporting - Establish key metrics and KPIs to measure the success of product initiatives, track progress, and provide regular reports to stakeholders. - Analyse performance metrics, prepare reports, and present findings to senior management to demonstrate product performance and recommendations for improvement. - Timely and accurate reports on key product metrics, including sales performance, customer feedback, and market share. - Implement feedback mechanisms to gather insights from customers, sales teams, and other stakeholders for continuous improvement.
Job Requirement
<Necessary Skill / Experience> - Education: Degree / Diploma in related course of studies such as Business Administration, Information Technology, and Marketing Communications - Language: English - Business Level - Experience: From 2-4 years of working experience in channel management, product marketing, and end-user management in the office equipment industry + Experience in market analysis, competitor assessment, and customer insights + Proven track record in leading successful product launches or improvements - Skills: Channel management, product marketing, product lifecycle management, market analysis, competitor assessment, and customer insights skills <Preferable Skill/ Experience> - Knowledge of B2C / Retail Sales is preferred