Job Description
<Job Responsibilities> 1. Local Officer (LO) Marketing role description: - Being responsible for local marketing execution of regional marketing programs. - Implementing local marketing strategy, processes, structures, tools and KPIs in the country in line with global and regional governance; - Implementing and controlling defined marketing processes within marketing force allocated to LO Marketing; - Providing local marketing plan to respective Regional Officer Marketing for regional aggregation; - Executing local marketing campaigns in the country incl. local content/ asset creation/ adaptation. - Providing Content Marketing - customer relevant content along all customer touchpoints (e.g. collaterals, “content snacks” to be used in digital); - Formulating HR requirements (hiring, skill development, training) for marketing force in respective country in line with Marketing; - Deciding on marketing assignments in the country; - Aligning marketing budget with Marketing, manage local marketing budgets; - Developing, planning, managing, executing and controlling marketing communications (e.g. website, campaigns, fairs, events, brochures) on local level in line with Marketing. 2. Respective responsibilities: - Planning and implementing integrated demand generation and promotion marcoms campaigns which involve both digital, social media and offline channels; - Measuring and reporting on the performance of all integrated marcoms campaigns; - Translating business needs into marcoms campaigns; - Identifying trends and insights, and optimizing spend and performance based on the insights. - Brainstorming new and creative growth strategies; - Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; - Collaborating with agencies and other vendor partners; - Evaluating emerging technologies; - Providing thought leadership and perspective for adoption where appropriate
Job Requirement
<Necessary Skill / Experience > ・Education: Bachelor’s Degree in Marketing (Lead Generation, Marketing Automation, Customer Relationship Management) or Corporate Communication (Branding, Public Relations) ・Language: English - Business Level ・Education: - At least 5 years' B2B digital marketing experience with service products - Having team management experience ・Other: - Up-to-date with the latest trends and best practices in online and offline marketing measurement; - Strong analytical skills and data-driven thinking; - Ability to communicate with all levels of an organization comfortably by having excellent people skills and the ability to set priorities, problem-solve and work well independently in a dynamic, rapidly changing workplace; - Is a flexible, cross-functional team player comfortable with a fast-paced, often ambiguous environment; - Strong presentation and writing communications; - Attention to detail, excellent organization skills, strong project management skills with the ability to manage multiple projects and responsibilities; - Self-starter approach to work with an eagerness to consistently exceed objectives and improve processes; - Ability to work at both strategic and tactical levels – a hands on team player.