Job Description
<Job Responsibilities> 1. IMC Strategy & Planning • Analyze business objectives, market landscape, competitors, and consumer behavior • Develop IMC Strategy: Brand Strategy, Communication Strategy, Campaign Big Idea • Build communication framework: key message, content direction, channel roles • Plan integrated campaigns: Paid – Owned – Earned Media • Ensure strategic consistency across Online & Offline touchpoints • Develop event strategies, manage KOL/KOC booking, oversee OOH execution • Align communication plans with business growth phases 2. Research & Analysis • Conduct desk research, social listening, and consumer research (qualitative & quantitative) • Analyze marketing data and past campaign performance • Translate data into actionable strategic insights • Prepare monthly, quarterly, and annual campaign performance reports 3. Cross-functional Collaboration • Work closely with Creative, Media, and Performance teams to ensure strategic alignment • Participate in creative brainstorming and campaign concept development • Monitor campaign progress and optimize when necessary • Apply PDCA framework and deliver performance analysis reports 4. Evaluation & Optimization • Track Brand KPIs & Performance KPIs • Measure multi-channel campaign effectiveness • Consolidate learnings and propose optimization strategies
Job Requirement
<Necessary Skill / Experience > ・Language: English- Intermediate level ・Experience: • Minimum 2–4 years of experience as Planner / Strategic Planner • Experience in executing IMC campaigns for brands ・Knowledge & Skills • Strong understanding of IMC, Branding, Digital Marketing & Consumer Insight • Solid knowledge of digital channels: Social, Search, Display, Influencer, Content, Performance • Strategic mindset with strong analytical and storytelling skills • Excellent presentation and persuasion skills • Ability to manage multiple projects effectively <Preferable Experience> ・Background in Game, Finance, Tech, Retail, FMCG is a plus ・Agency experience (Digital / Creative Agency) preferred