Job Description
Our client is a beauty care business with several centers which was nominated a top service provider by celebrities, bloggers and OLs. Armed with state-of-art technology and registered medical practitioners, it provides medical analysis and professional consultation to customers. To grow business and improve customer experience, the company is seeking a brand director who thrives in a faced paced and dynamic environment:
Responsibilities
•Analyze how the brand is positioned in the market and crystallize targeted consumers insights
•Take brand ownership and provide the vision, mission, goals and strategies to match up to
•Translate brand strategies into brand plans, brand positioning and go-to-market on/off-line strategies
•Lead creative development and create motivating stimulus to get targeted population to “take action”
•Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
•Coach the team and get the best from everyone to improve customer experience
•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
•Oversee on/offline marketing and advertising activities to ensure consistency
•Monitor product distribution and consumer reactions
•Brainstorm new and innovative growth strategies
•Align the company around the brand’s direction, choices and tactics
Requirements
•Degree holder in Marketing and Communications
•Solid branding experience in beauty/skin care/luxury sectors with strong sense of beauty
•Proven track record as a brand manager
•Drive for results and leaderships skills
•Excellent understanding of the full marketing mix
•Highly creative with ability to think out of box
•Experience in identifying target audiences and devising campaigns that engage, inform and motivate
•Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
•Strong analytical skills and data-driven thinking
•Advanced communication and interpersonal skills
•Up-to-date with latest trends and marketing best practices