Job Detail
<Job Responsibilities>
1. Local Officer (LO) Marketing role description:
- Being responsible for local marketing execution of regional marketing programs.
- Implementing local marketing strategy, processes, structures, tools and KPIs in the country in line with global and regional governance;
- Implementing and controlling defined marketing processes within marketing force allocated to LO Marketing;
- Providing local marketing plan to respective Regional Officer Marketing for regional aggregation;
- Executing local marketing campaigns in the country incl. local content/ asset creation/ adaptation.
- Providing Content Marketing - customer relevant content along all customer touchpoints (e.g. collaterals, “content snacks” to be used in digital);
- Formulating HR requirements (hiring, skill development, training) for marketing force in respective country in line with Marketing;
- Deciding on marketing assignments in the country;
- Aligning marketing budget with Marketing, manage local marketing budgets;
- Developing, planning, managing, executing and controlling marketing communications (e.g. website, campaigns, fairs, events, brochures) on local level in line with Marketing.
2. Respective responsibilities:
- Planning and implementing integrated demand generation and promotion marcoms campaigns which involve both digital, social media and offline channels;
- Measuring and reporting on the performance of all integrated marcoms campaigns;
- Translating business needs into marcoms campaigns;
- Identifying trends and insights, and optimizing spend and performance based on the insights.
- Brainstorming new and creative growth strategies;
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Collaborating with agencies and other vendor partners;
- Evaluating emerging technologies;
- Providing thought leadership and perspective for adoption where appropriate
<Necessary Skill / Experience >
・Education: Bachelor’s Degree in Marketing (Lead Generation, Marketing Automation, Customer Relationship
Management) or Corporate Communication (Branding, Public Relations)
・Language: English - Business Level
・Education:
- At least 5 years' B2B digital marketing experience with service products
- Having team management experience
・Other:
- Up-to-date with the latest trends and best practices in online and offline marketing measurement;
- Strong analytical skills and data-driven thinking;
- Ability to communicate with all levels of an organization comfortably by having excellent people skills and the ability to set priorities, problem-solve and work well independently in a dynamic, rapidly changing workplace;
- Is a flexible, cross-functional team player comfortable with a fast-paced, often ambiguous environment;
- Strong presentation and writing communications;
- Attention to detail, excellent organization skills, strong project management skills with the ability to manage multiple projects and responsibilities;
- Self-starter approach to work with an eagerness to consistently exceed objectives and improve processes;
- Ability to work at both strategic and tactical levels – a hands on team player.
