Job Description
This life insurer is among the largest and the best-financed in Hong Kong serving customers and corporates with financial protection and wealth management products, as well as general insurance and MPF solutions. To grow the China market it is seeking a marketing manager:
Responsibilities:
•Create strategic and impactful marketing material and presentations, executive summaries and other positioning documents to help sales and business teams retain or win business
•Develop social media and mobile marketing strategy for China region; customization of marketing material for the China media
•Develop sound content for digital marketing riding on company’s social media/mobile marketing platforms
•Develop and execute digital marketing programs; manage and drive digital marketing strategies for the company
•Manage and optimize website customer experience (User interface design, SEO) base on analytics data
Requirements:
•University graduate preferably with studies in disciplines such as Mass Communication, Multimedia Computing, E-commerce and Digital Marketing
•Mid-level professional with 6+ years in communications, marketing or editorial work-related experience. Insurance experience is an advantage and finance –related exposure helpful but not required
•Experienced in working with the media in China; in developing content well-aware of the terms and wording catchy and popular for audience there
•Think out-of-the-box to ensure materials are memorable and relatable for diverse audiences with varying insurance knowledge
•Good language skills in Chinese and English; have an eye for creativity and high attention to detail
Package:
•5 days / 09:00 – 18:00
•Discretionary Bonus with great coverage medical allowance
•Central
•35-45K
Interested parties please send us your resume in MS Word/PDF format in English.
All information received will be kept confidential and only for recruitment purpose.