Job Description
● Lead 360° seasonal and brand campaigns from concept to execution. ● Translate collections and brand moments into compelling stories across all touchpoints. ● Manage timelines, creative production, and campaign performance. ● Build and manage relationships with fashion influencers, creators, and stylists. ● Oversee influencer collaborations, from ideation to delivery and ROI tracking. ● Develop micro-influencer programs to expand organic reach and engagement. ● Plan and execute press events, store launches, and brand experiences. ● Collaborate with media partners and lifestyle brands for co-marketing opportunities. ● Strengthen brand's visibility through earned media and cultural storytelling. ● Oversee creative content production (photo, video, short-form, editorial). ● Ensure brand consistency across digital channels, retail activations, and campaigns. ● Work closely with creative and e-commerce teams for seamless rollout. Performance & Insights ● Define and monitor marketing KPIs (engagement, reach, sentiment, ROI). ● Translate data and feedback into actionable campaign improvements.
Job Requirement
● Bachelor's degree in Marketing, Business Administration, or a related field. Additional certifications or qualifications in sales and marketing would be advantageous. ● High conversational level of English ● 10+ years of experience in marketing, communications, or brand management. ● Proven track record in fashion, beauty, or lifestyle industries. ● Strong network and knowledge of the KOL & PR ecosystem. ● Excellent understanding of social content trends (Instagram, TikTok, etc.). ● Experience leading activations, PR events, and creative collaborations. ● Leadership mindset, capable of managing small internal teams and agencies. ● Creative thinker with strong execution discipline.