Job Description
<Job Responsibilities> ♦Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction based on each objectives & priorities ♦Create strategy and managing all marketing materials and collateral in line with brand direction together with advertising agency/graphic designer ♦Implementing offline and online marketing activities including ATL, BTL, social media, SEO/SEM, website, KOL endorsement, etc. ♦Evaluate effectiveness of various campaigns and media communication channel including branding activity ♦Managing media budget and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets ♦Leading the planning and implementation of PR and initiatives related to the brand ♦Other related tasks as assigned
Job Requirement
<Necessary Skill / Experience > •A degree in Marketing, Communication, Media or any related field. •Experience in a similar role or any related experience in media/advertising/digital marketing will be preferred •Proficient in developing, executing, and measuring channel effectiveness that keep existing customers and potential customers engaged throughout the communication funnel •Strong knowledge of content development for media offline and online (SEO, SEM, GDN, Programmatic, etc) •Good English (verbal & written) communication skills. •Have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously. •Excellent interpersonal skills and are adept at building relationships with different stakeholders