Job Description
<Position Objective/Expectation > - Responsible for the Company's marketing and communications strategies, as well as overall branding and image by optimizing the use of digital platforms. <Job Responsibilities> • Leads marketing consultation on key strategic programs and initiatives to build the brand and achieve success in meeting business goals • Presents strategies and plans to CEO and group key stakeholders with concise and clear communication • Instills trust, builds and maintains relationships with strategic industry and cross-functional partners. • Leads partners in achieving shared goals, identifies and communicates key responsibilities and practices to promote a successful attitude, confidence in leadership, and teamwork to achieve business results • Develops and manages marketing campaign strategies and execution focused on delivering key business objectives. • Works with internal and third-party vendors to continuously measure, test and learn. Lead the process of setting up measurement and driving ongoing learnings. • Supports team in communicating and socializing marketing strategies, tactics, insights, learnings and results with cross functional partners • Synthesize actionable and meaningful customer & channel insights as marketing inputs to multiple work streams • Thought leaderships, research guidance, and stewardship of emerging opportunities with agency partners, internal teams, and key stakeholder groups • Consult with other divisions on strategic goals and approach • Ensures individual promotional initiatives / tests / activities continually leverage marketing to its full capacity and are highly efficient, engaging and meaningful to consumers and the Brand. • Assures campaign strategies and tactics will be effective and engaging in marketing channels including digital channels while maintaining brand integrity. • Challenges and inspires team members to achieve business results. • Conducts and ensures the completion of performance reviews. • Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions. • Provides coaching, direction and leadership support to team members in order to achieve partners, business and customer results
Job Requirement
<Necessary Skill / Experience > - Min. bachelor's degree from any major (preferably Marketing/Communications) - Min. 10 years of experience in the relevant position (preferably F&B industry) - Min. 8 years in managerial level in F&B industry - Solid knowledge of branding, promotion techniques, and market research - Strong and proven ability in managing media and community relations, advertising, and digital marketing platforms - Digital marketing savvy is a must - Excellent communication (Fluent) skills (Bahasa and English) and including negotiation. - Wiling to work in Tangerang