Job Description
<Job Responsibilities> - Plan, execute and optimize marketing campaigns across various platforms - Stay updated with latest trends and marketing technology - Collaborate with sales team and other dept to optimize work flow - Utilize digital tools such as Google Analytics 4 (GA4), Meta Business Suite, Google Ads Manager, HubSpot, CRM Tools, SEO Tools (SEMRush, Ahrefs), and Marketing Automation Platforms to track and analyze performance - Conduct A/B testing and data-driven decision-making to optimize marketing efforts - Manage and optimize paid advertising campaigns (PPC, Social Ads, Programmatic) - Develop and implement SEO and SEM strategies to improve organic search rankings and drive traffic - Create and execute content marketing strategies to engage and convert target audiences - Implement email marketing campaigns and automation workflows to nurture leads and drive conversions - Develop and manage affiliate and partnership marketing programs to expand reach and drive sales - Monitor and analyze key marketing metrics - Other responsibilities as needed
Job Requirement
<Necessary Skill / Experience > ・Bachelor's degree in Marketing, Business, Economics, or relevant ・Conversational English proficiency ・Min. 4 years of experience as Digital Marketing for B2B model, proficient in using digital tools such as Google Analytics 4 (GA4), Meta Business Suite, Google Ads Manager, HubSpot, CRM Tools, SEO Tools (SEMRush, Ahrefs), and Marketing Automation Platforms ・Experienced and proficient in Paid advertising (PPC, Social Ads, Programmatic), SEO & SEM, Content Marketing Strategy, Email Marketing & Automation, Affiliate & Partnership Marketing, Data-driven decision-making A/B testing, Mastery of (19 Metrics) can show an understanding of how each metric influences funnel marketing, from awareness till loyalty ・Strategic thinker, has excellent communication, agile & adaptive, good problem solving ability