Job Description
Company Overview
One of the leading Japanese MNC
Job Description
• Partner with subsidiaries to determine the retail objectives, initiatives and campaigns
• Plan and execute retail activations in shopping environment to engage target audience and drive walk-ins
• Ensure world class windows in our Retail stores as per global plan.
• Execute activation plans and detailed budgets for Country.
• Ensure all Store opening programs are planned, shared and executed in a timely manner.
• Develop and drive promotion plans in-store and in shopping environment to drive conversion
• Ensure internal stakeholders are aligned for all retail communication
• Align with RHQ & AHQ to establish best practices and expertise sharing.
• Work with activation agencies to develop result-oriented strategies and programs that increase consumer preference for the brand.
• Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets
TRADE MARKETING
• Develop communication materials for trade partners that enhance brand recognition and consumer preference in multi brand environment.
• Responsible for Trade events for partners every season highlighting product collections and marketing campaigns in an efficient manner.
• Work with the relevant stakeholders in delivering globally aligned trade marketing strategies regionally
• Create activation plan to significantly improve the Brand and Business KPIs.
• Ensure all brand marketing tactics live up to brand standards and expectations, meet KPIs and are on-budget/on time and P/L follow up.
Requirements
Knowledge, Skills & Abilities
• Strong interpersonal/communication skills
• In-depth expertise of cost efficient activation and implementation across all relevant channels
• Well rounded marketing experience essentials across brand, digital, product and communications will be helpful.
• Strong passion for Sports. Working in MNC is preferred.
Qualifications
One of the leading Japanese MNC
Job Description
• Partner with subsidiaries to determine the retail objectives, initiatives and campaigns
• Plan and execute retail activations in shopping environment to engage target audience and drive walk-ins
• Ensure world class windows in our Retail stores as per global plan.
• Execute activation plans and detailed budgets for Country.
• Ensure all Store opening programs are planned, shared and executed in a timely manner.
• Develop and drive promotion plans in-store and in shopping environment to drive conversion
• Ensure internal stakeholders are aligned for all retail communication
• Align with RHQ & AHQ to establish best practices and expertise sharing.
• Work with activation agencies to develop result-oriented strategies and programs that increase consumer preference for the brand.
• Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets
TRADE MARKETING
• Develop communication materials for trade partners that enhance brand recognition and consumer preference in multi brand environment.
• Responsible for Trade events for partners every season highlighting product collections and marketing campaigns in an efficient manner.
• Work with the relevant stakeholders in delivering globally aligned trade marketing strategies regionally
• Create activation plan to significantly improve the Brand and Business KPIs.
• Ensure all brand marketing tactics live up to brand standards and expectations, meet KPIs and are on-budget/on time and P/L follow up.
Requirements
Knowledge, Skills & Abilities
• Strong interpersonal/communication skills
• In-depth expertise of cost efficient activation and implementation across all relevant channels
• Well rounded marketing experience essentials across brand, digital, product and communications will be helpful.
• Strong passion for Sports. Working in MNC is preferred.
Qualifications