Job Description
Company Overview
Japanese MNC - Consumer Durable
Job Description
Responsible for creating & implementation of strategies for given product portfolio within agreed framework with the Sales team & Brand Vision.
Responsible for successful launch of new products & all future upgrades/improvements within the existing product portfolio.
Develop Plan proposals and implementation of communication strategy that increases sales in given segment, market shares in units and values.
Understand customer insights about MI market & competitive activities through field visits, customer meetings and close coordination with sales force.
Drive demand in conjunction with the central marketing & Sales team.
Help achieve the market share objectives and sales mix for the brand portfolio.
Provide feedback to Marketing Leadership and maintain regular communication and support with the sales team.
Responsible for ensuring that the inventory levels are optimally managed at regular intervals in conjunction with S & OP.
Periodical and timely reporting of Marketing activities, results, opportunities & exposures to marketing leadership.
Involvement in market research for short & long term market analysis for finding out the opportunities & gaps of the MI Market and competitors.
Involvement in pricing, schemes & profitability of the respective product categories.
Recommend promotional objectives, target accounts, segmentation of customers and target segment specific activities in order to maximize sales force efficiency in translating the product strategy to the market.
Executing innovative marketing activations to the relevant target groups.
Driving customer delight initiatives to drive loyalty and create a positive brand buzz.
Initiating and executing strategic alliances and collaborations with corporate, Academic Schools and other similar business.
Lead the launch of new Products across the city and increase the expansion in the city geographically.
Track the progress of the above mentioned initiatives in terms of milestones, timelines, budgets, issues, etc.
Drive awareness through visibility and activations at partner outlets to reach out to their captive audiences.
Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI.
Requirements
01
Japanese MNC - Consumer Durable
Job Description
Responsible for creating & implementation of strategies for given product portfolio within agreed framework with the Sales team & Brand Vision.
Responsible for successful launch of new products & all future upgrades/improvements within the existing product portfolio.
Develop Plan proposals and implementation of communication strategy that increases sales in given segment, market shares in units and values.
Understand customer insights about MI market & competitive activities through field visits, customer meetings and close coordination with sales force.
Drive demand in conjunction with the central marketing & Sales team.
Help achieve the market share objectives and sales mix for the brand portfolio.
Provide feedback to Marketing Leadership and maintain regular communication and support with the sales team.
Responsible for ensuring that the inventory levels are optimally managed at regular intervals in conjunction with S & OP.
Periodical and timely reporting of Marketing activities, results, opportunities & exposures to marketing leadership.
Involvement in market research for short & long term market analysis for finding out the opportunities & gaps of the MI Market and competitors.
Involvement in pricing, schemes & profitability of the respective product categories.
Recommend promotional objectives, target accounts, segmentation of customers and target segment specific activities in order to maximize sales force efficiency in translating the product strategy to the market.
Executing innovative marketing activations to the relevant target groups.
Driving customer delight initiatives to drive loyalty and create a positive brand buzz.
Initiating and executing strategic alliances and collaborations with corporate, Academic Schools and other similar business.
Lead the launch of new Products across the city and increase the expansion in the city geographically.
Track the progress of the above mentioned initiatives in terms of milestones, timelines, budgets, issues, etc.
Drive awareness through visibility and activations at partner outlets to reach out to their captive audiences.
Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI.
Requirements
01