Job Description
<Job Responsibilities>
• Grow online traffic by using efficient and effective SEO white hat techniques
Identify trends and insights, and optimize spend and performance based on the insights
• Perform keyword mining, segmentation, and mapping as well as gap analyses and competitive analyses
Provide optimization recommendations for site content
• Work with 3rd party on search engine accessibility
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Supervise the subordinates
<Necessary Skill / Experience >
• Bachelor Degree holder in Communication, Marketing, Business Administration or other related disciplines
• At least 5 years of experience in digital marketing with a proven track record
• At least 1 year of management experience
• Fluent in Japanese(N2 or above) and English
• Proficient in SEO/SEM, Google Analytics, and Google Keywords Planner, Facebook Ad Manager, etc
• Experience in traffic monitoring, content development, and vendor management
• Detail-oriented, creative, energetic, and able to work in a fast-paced environment
• Grow online traffic by using efficient and effective SEO white hat techniques
Identify trends and insights, and optimize spend and performance based on the insights
• Perform keyword mining, segmentation, and mapping as well as gap analyses and competitive analyses
Provide optimization recommendations for site content
• Work with 3rd party on search engine accessibility
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Supervise the subordinates
<Necessary Skill / Experience >
• Bachelor Degree holder in Communication, Marketing, Business Administration or other related disciplines
• At least 5 years of experience in digital marketing with a proven track record
• At least 1 year of management experience
• Fluent in Japanese(N2 or above) and English
• Proficient in SEO/SEM, Google Analytics, and Google Keywords Planner, Facebook Ad Manager, etc
• Experience in traffic monitoring, content development, and vendor management
• Detail-oriented, creative, energetic, and able to work in a fast-paced environment