Job Description
Our client, a worldwide textiles company, is looking for a Global Digital Marketing Manager to manage their online and social media marketing worldwide.
Responsibilities
- Develop, execute and supervise the company’s overall digital marketing strategy
- Roll-out global digital plans in different regions and supervise their execution
- Set KPIs and objectives to track the company’s digital activities, measure their performance and find ways to improve
- Manage website design, content development and uploading
- Develop and implement SEO/SEM plan
- Manage the company’s social media platforms and relevant contents
- Manage internal and external digital platforms
- Supervise campaign-based digital marketing activities
- Work closely with brand managers, IT, regional marketing communication managers and marketing agencies
- Support other tasks e.g. QR codes, bannering, viral campaigns or YouTube channels when required
Requirements
- Degree in marketing or related discipline
- 5-year or above experience in textile/fashion industry or retail/consumer branding
- Competent in digital strategy, social media marketing, website management and e-commerce
- Experience in global or regional digital marketing, either B2B or B2C, is a definite advantage
- Strong marketing mindset is essential
- Strong knowledge of MS Project, Word, Excel, Powerpoint, SAP and e-commerce platforms
- Good command of Chinese and English
- Occasional travelling is required (3-6 trips a year)