Job Description
'- Managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
- Responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.
- Manage and execute key marketing initiatives and website refresh
- Ability to multi-task and prioritize work flow
- Has an awareness of marketing strategies for competitive brands through regular industry research and the ability to apply these learnings to our portfolio
- Prepare post-mortem recaps from campaigns and events across all marketing channels
- Serve as a liaison between key retailer and licensee partners to communicate key marketing initiatives and needs
- Doing market research and aware with competitors